About Us

Born in New York but raised in London to British and Indian parents, my influences are international and fused forever. Here you'll find cowboys from the West, Indian hand dyed fabrics from the East, and all hand made in the middle, in London, by me.


After studying fashion design at Kingston School of Art I created the label 'This Belongs To' as an underwear company bringing you fun and comfortable pants that are ethically hand made, without compromising on quality or its environmental impact.


So have a look through our shop and hopefully one of our designs will belong to you.

Alia x